Current Issue : October - December Volume : 2019 Issue Number : 4 Articles : 5 Articles
The theme chosen for the scientific research entitled â??Addressing intellectual capital in the\ncontext of integrated strategy and performance: emphasizing the role of companiesâ?? unique\nvalue creation mechanism, while targeting better organizational reporting in Romania â?? the\ncase of green marketing and green marketing strategiesâ? tackles the subject of intellectual\ncapital in the context of integrated strategy and performance, having the purpose of\nemphasizing the role of companiesâ?? unique value creation mechanism, while targeting better\norganizational reporting in Romania, with a case study on green marketing and green marketing\nstrategies. It should be stated that this studyâ??s structure follows a specific pattern, namely: (a.)\nthe introduction section, in which the main elements specific to this paper are stated, as well as\nthe motivation for the present analysis; (b.) the literature review section, in which the specific\naspects related to intellectual capital, green intellectual capital, tangible assets, intangible assets,\naccounting value, investments, effectiveness, efficiency, performance, green performance,\nexcellence, competitive advantage, competitiveness, new economy, economic and financial\ndecline, organizational production processes, and knowledge-based society, green marketing,\ngreen marketing strategy are taken into consideration and thoroughly discussed; (c.) the\nanalysis of the necessity of the existence of a strong relationship between â??harmonious\ndevelopmentâ? and â??sustainable developmentâ? - a desideratum of the present age; (d.) the\nanalysis of traditional versus intelligent enterprises, which tackles intellectual capital, extended\nperformance, growth opportunities and growth expectations â?? the process of value-creation in\nRomania; (e.) the analysis of a social-ecological-environmental interface and model, with a key\ninterest in obtaining performance by combining intellectual capital with natural capital,\nreaching excellence by making use of green marketing strategies; (f.) the analysis of human,\norganizational and relational capital, which highlights the key intellectual capital categories\nenhancing performance and generating competitive advantage â?? Romanian organizationsâ?? value\ncreation, focusing, in the same time on the circular economy in Romania: perspectives and\nchallenges; (g.) the analysis of good practice example: â??Cris-timâ? - a Romanian family owned\ncompany; (h.) the results and discussions which stresses the key findings of this work,\nconcentrating on Romanian sustainable businesses - opportunities and threats....
The prominence of economic and environmental innovation management regarding plastic\nwaste is transforming the revolutionary advancement of business excellence, therefore\ninnovation has a primary position and is directly interrelated with the international\norganizationsâ?? objectives. Today, businesses face various transformation challenges since\ninnovation management is deeply embedded in the new dynamics of global economic\nexpansion and competition. In the forthcoming, enterprises have to be able to design\nincorporated innovative methods that are flexible and stimulate a new narrative of\nprogress.The objective of this paper is to emphasise the significance of the environmental innovation\nand economic management as principal sustainable business structures in order to support\nthe hypothesis that one of the biggest problems with plastics as waste is that its reutilization\nor decontamination has not been solved yet. Thus, governance values have a\nhuge impact on the organizational fulfilment in the innovation advancement, such as to\nprotect the resources and the environment, seeking new ways of technical feasibility and\neconomic viability by distributing economic benefits. All the scientific data are applied in a\ncase study to propose a model of analysing and determining the need for innovative\nenvironmental strategies. The methodology used encompasses empirical research based on\nqualitative methods, outlining the decisive innovative factors towards more effective\nroutines and transformation ascendency. The research results show a new invention and\nparticular aspects of a business model when planning environmental innovation and\nhighlight the importance of waste processing and destruction tool that leads to the growth\nof competitive, sustainable and innovative strategies....
The number of higher education institution in Indonesia both public and private increased in\nthe last decade. With this kind of competition, it is more important than ever that universities\nfind new ways to stand out and effectively market themselves to prospective students. The\nimportance of the digital media as commercial platform is generally recognized by now and\nuniversities increasingly adopt online marketing channels compared to traditional ones. A\nvital issue of this research paper is to discover the process by which students use digital\nmedia and more specifically what the mediaâ??s role is in the decision making process of\nchoosing a university. This knowledge on the use of digital marketing in Higher Education\nInstitutions (HEIs) especially as part of university marketing strategies is very crucial in order\nto compete for qualified students. The aim of this paper is to explore the impact of higher\neducation institutions digital marketing on student decision making process. A qualitative\nresearch approach was employed in this study through semi-structured interviews,\nobservation and documentation as data collection methods. This research involves a large\npublic university in Indonesia which is actively engaged in managing institutional digital\nmarketing media particularly at the university department of marketing and public relations.\nCreswell's analysis model was conducted and carried out inductively and interpreted with\nsentences that are logical and easily understood. Findings show that university marketing\nmanagement engages with digital media since it has now become a trend in all the businesses\naround the globe including HEIs. Mostly, students engage social media to seek information\nabout university before choosing the right one. The collaborative and engaging nature of\nsocial media provides an opportunity to balance the educational control since communication\nplatform is built on opinions and experiences of students and other stakeholders....
Technological and marketing skills, innovative capacity, competencies and human capital\nare currently the subject of increasing and frequent focus in the economic press and the\nmanagersâ?? discourses, whereas researches and writings about management knowledge are\noutnumbering [6], as well as those about organizational skills [16], organizational\nknowledge [1], and in a more general way about the immaterial investments. This\ntransversal theme seems to be marking the managerial and professional studies supposing\nthat the sustainable resources which are fundamentally at the service of businesses are\nincreasingly arranged in terms of human capital. The interest of researchers in this\nimportant component of the immaterial capital of a business, which surfaced since the\nbeginnings of the 1990s, is due to the fact that human capital has become an essential key to\nthe competitiveness of the business itself. In the current theoretical approaches, the\nintangible resources are in the core of the process of the valueâ??s creation. The increasing\nneed of a new generation of analytical materials are experienced to assess the\norganizational performance from the perspective of managers, shareholders and investors\njust as the other interested parties [7]. Well known opinions/views argued in favor of this\njust like the ones by the Scandinavian group Skandia that compiled a list of the criteria\nfocusing on human capital....
Aiming at the research topic of initial pollution emission right pricing, this\npaper combs the literature at home and abroad, and summarizes the literature\nresearch at home and abroad. The following conclusions are drawn: the\nrelevant research can choose the initial discharge right of sewage as the research\nobject, and construct the pricing model of the initial discharge right of\nthe system dynamics sewage, which can not only calculate the price of the future\nemission right, but also distinguish the key factors that affect the initial\nemission right price, and provide some reference guidance to the Government\nand enterprises. It helps to better grasp the price of emission right; on\nthe other hand, it can price the emission right of different parts of the same\nindustry. It is expected to expand the system theory system of the initial discharge\nright of sewage, and to provide the basis for the relevant decision of\nthe environmental management authorities....
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